About Penn Advisory Group

Founded by Robert Penn Sr., Penn Advisory Group represents the values of integrity, personalized service, and genuine care for our clients' financial futures. We're not just advisors - we're your advocates in building generational wealth.

Meet Your Advisory Team

With over 60 years of combined experience navigating market cycles, Bob and Dan bring the expertise of Wall Street with the personal touch of a family business.

Robert Penn, Founder & Principal Advisor

Robert D. Penn Sr., President & Investment Advisor

36 years of experience | Fiduciary Registered Investment Advisor

Bob founded Penn Advisory Group with a vision rooted in his background as an educator—distilling financial complexity into clear guidance that gives clients confidence. Recognizing that too many clients receive generic advice from inexperienced advisors, he believed they deserved seasoned professionals who genuinely partner with them through market cycles. Bob's approach centers on treating clients the way he wants to be treated and taking the mystery out of their financial concerns.

Phone: (319) 535-0262

Email: robert.penn@pennadvisory.com

Dan Brooks, Advisory Partner

Daniel A. Brooks CFP, Senior Financial Advisor

25 years of experience | Purposeful Retirement Strategist

Dan brings a quarter-century of investment experience, including 20 years with Vanguard. He's passionate about helping clients achieve investment success while also experiencing the joy of giving and creating enduring rewards that go far beyond simple returns.

Phone: (602) 869-8762

Email: dan.brooks@pennadvisory.com

Julie Johnson, Office Manager

Julie Johnson, Office Manager

Client Services Specialist | Administrative Operations

Julie ensures our client service operations run smoothly and efficiently. She coordinates appointments, manages client communications, and provides administrative support to help maintain the personalized service our families expect.

Email: julie.johnson@pennadvisory.com

Our Story

Penn Advisory Group was born from a simple belief: financial advising should be personal, trustworthy, and focused on long-term relationships.

After decades in the financial services industry, Bob Penn recognized that too many clients were receiving cookie-cutter advice from analysts who had never experienced a real market downturn. Families deserved better - they deserved advisors who would take the time to understand their unique situations and goals.

Today, we proudly serve families across the country and beyond, helping them build generational wealth through personalized strategies, genuine care, and the kind of professional friendships that last a lifetime.

Multi-generational family planning session

Our Core Values

Everything we do is guided by these fundamental principles that shape how we serve our clients.

Integrity

Always acting in our clients' best interests as fiduciary advisors.

Relationships

Building professional friendships that last for generations.

Personalization

Custom solutions tailored to each family's unique circumstances.

Excellence

Decades of experience and continuous learning to serve you better.

By the Numbers

Our experience and commitment to excellence speak for themselves.

60+
Years Combined Experience
5+
Market Cycles Navigated
100+
Client Families Served

Ready to Experience the Penn Advisory Difference?

Let's start building a professional friendship focused on your family's financial success.